体验商务英语3教案,unit,1,3rd

　一、教案头

　编号：

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　授课班级：

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　授课日期：

　年

　 月

　 日 年

　 月

　 日 年

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　 日 本次课标题：Unit 1

　Globalization (Case Study/Writing)

　教

　 学

　目

　标 能力（技能）目标 知识目标 1. Discuss and agree an action plan. 2. Writing a memo.

　1. Case study concerns problems of quality control, coordination and human relations in an international clothing business. 2. Memo.

　能

　力

　训

　练

　任

　务

　及

　过

　程

　1. Greet the students and introduce the aims of this class 2. Background information of Case Study. 3. Discussion document. 4. A consultant’s report 5. Task practice. 6. Writing.

　参考资料 Teacher’s Resource Book （高等教育出版社）

　二、教学设计

　步

　 骤 教 学 内 容 教学方法 Activities ( 学生活动)

　Time ( 时间) 告知

　 (教学内容、目的）

　 1.Case study concerns problems of quality control, coordination and human relations in an international clothing business. 2. Discuss and agree an action plan. 3. Memo. 4. Writing a memo.

　讲授

　3min 引入

　 （任务项目）

　 Background information of Case Study : This case study concerns problems of quality control, coordination and human relations in an international clothing business.

　介绍

　Get some background of the case study. 15 min

　操练

　（掌握初步或基本能力）

　 Discussion document: 1. Problem control 2. Responding to customer needs 3. Design 小 组讨论 Discuss the document. 20 min

　深化

　 （加深对基本能力的体会）

　 Task: Meet as one group. Present the results of your discussions to each other. Then produce an action plan to solve Fortune Garments’ problems.

　练 习口语

　Discuss and produce an action plan. 20min

　归 纳

　（知识和能力）

　 1. Writing style of action plan. 2. Writing style of memo. 讲授 Master the writing style and steps of action plan and memo. 5 训练

　 ( 巩固

　 拓展

　 检验)

　 Writing: Write a memo, for the attention of Michael Chau, summarizing the problems that you discussed. Recommend a course of action to improve the situation. Give reasons for the actions you propose.

　练习写作 Practice writing. 25min

　总结

　1.Writing skills of action plan. 2.Writing skills of memo. 归纳讲述

　2 min 作业

　Practice writing an action plan.

　 Practice

　后记

　 Period I: Section I & Section IV Applied writing

　Steps （步骤）

　Methods & Tasks （方法、任务）

　Introduction 1.Case study concerns problems of quality control, coordination and human relations in an international clothing business. 2. Discuss and agree an action plan. 3. Memo. 4. Writing a memo. Step One Background Company Fortune Garments Based in

　Hong Kong, China Suppliers 3,000 in 17 countries Chairman Michael Chau Annual sales $1.8bn This week First global conference, Barcelona, Spain Effect of current problems Possible takeover target because of falling share price

　Step Two Discussion document Ask a few concept checking questions about each of the three sections. e.g. a) Quality control: What has a German distributor done? What was the value of the order? b) Responding to customer needs: What did an Australian manufacturer want Fortune Garments to do? What happened? c) Design: What do fashion experts think about Fortune’s latest design? What is the main problem? A consultant’s report Tell students to read through the consultant’s report on page 13 and find out which apply to management and which to factory workers and administrative staff: More pay (management and factory worker) More appreciation (management) Fewer industrial accidents (factory workers) 5-10%profit share (management) Fewer people per office (administrative staff) More independence (management) Quality control guidelines (management) More ventilation (administrative staff) More staff interaction (management) Fewer communication problems (factory workers)

　Step Three Task: 1) Give students a few minutes to read through the documents again and think about their ideas individually, then ask them to discuss how to deal with the problems described. Each group should agree a recommendation course of action. 2) Encourage students to draw on the language and skills they have learned in the unit. Allow plenty of time for discussion. 3) During the meetings, circulate and monitor. Note down any interesting or important errors to work on later. 4) When students have finished, get different groups to report back to the rest of the class on their discussions and recommendations.

　1 to 1 1) Prepare for the task the same way, but with students taking the lead role in the discussion, making recommendations about both the Discussion document and the Consultant’s report, and you helping by responding and asking questions. The level of formality can directly reflect your relationship with students. During the meeting encourage students with questions and prompts. 2) Alternatively, get students to consider and make recommendations about either of the two documents, with you taking the one that’s left. Respond to each other’s suggestions and agree a course of action.

　Step Four Writing: Memo: 1) Memos are usually for internal communication.

　 2) They should include the following headings: To/From/Subject/Date.

　 3) They should be short and include only relevant information.

　 4) Points should be arranged in logical order. In longer memos, it is common to number points.

　 5) The tone of a memo may be formal, informal or neutral.

　 6) It is usual to end with your initials rather than a signature. Action Plan: 1) For most business meetings, action minutes are more useful than full minutes. 2) Action minutes are intended to make sure that decisions of the meeting are understood and carried out. 3) There is a brief summary of the discussion for each item on the agenda. 4) The initials of the person responsible for carrying out any action required are given in the margin, along with any deadline. Conclusion

　1.Writing skills of action plan. 2.Writing skills of memo. Homework

　postscript