2019年1月3936国开电大商务英语2期末考试试题及答案

2019年1月3936国开电大商务英语2期末考试试题及答案 一、交际用语(每小题2分，共10分) 1-5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。

1.―Ok，what are your initial thoughts on our computers in China?Is there a market? ―___________________ A.They have the most need for computers. B.I am very optimistic about the market opportunities in China. C.Our current agent agreements are broken up into regions. [答案]B 2.―I＇d like to know what insurance you will cover for your clients. ―___________________ A.Insurance is necessary for our clients. B.I suppose a Free of Particular Average Policy. C.Sure， but there is an extra premium for buyer＇s account. [答案]B 3.―What should a healthy diet contain? ―___________________ A.A healthy diet should contain all the essential nutrients. B.We shouldn＇t eat too much fast food because it＇s rich in fat. C.A lot of food safety issues have been exposed in the food industry. [答案]A 4.―Is there anytime requirement for registration? ―___________________ A.Sure.We will register within 30 days after we receive our business license. B.Of course.We might register within 30 days after we receive our business license. C.Certainly.We should register within 30 days after we receive our business license. [答案]C 5.―I suggest that you conduct a commodity re-inspection in a month. ―___________________ A.I think you should apply for it as soon as possible. B.The shipment you ordered will arrive next week. C.That sounds good， but I＇d like to know how much time it will take. [答案]C 二、选择填空(每小题2分，共30分) 6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上。

6.Our advertising rates are_________size and location. A.depended on B.put on C.based on [答案]C 7.We_________the receipt for the draft， and be good enough to overlook our request for a remittance. A.encircle B.enclose C.enrich [答案]B 8.It assures that you are dealing with a_________business partner. A.trustworthy B.confidential C.mysterious [答案]A 9.It is everyone＇s legal duty to pay tax_________taxes contribute to the country and create benefits for everyone. A.although B.when C.because [答案]C 10.We regret to_________you that your request of commodity inspection has not been accepted. A.extend B.inform C.assure [答案]B 11.The question_________whether insurance against all risks will be necessary A.remains B.keeps C.contains [答案]A 12.Your kind co-operation_________this regard will be highly appreciated A.on B.in C.from [答案]B 13.The finished pro duet is comparable to one that has been_________edited. A.profitably B.probably C.professionally [答案]C 14.A good advertising program tells potential customers_________. A.why they need the product B.why do they need the product C.why they don＇t need the product [答案]A 15.One of the basic functions of a bank is_________services related to the storing and management of money. A.provide B.to provide C.provided [答案]B 16.If customers_________，there is a chance that they will be retained for along time and possibly permanently. A.satisfy B.have satisfied C.are satisfied [答案]C 17.About ten years ago， we shopped only at local stores in the market place_________cash. A.used B.using C.to use [答案]B 18.Now a new world_________to people around the globe through the World Wide Web. A.has been opened up B.opened up C.open up [答案]A 19.The sandbags stopped her property from_________. A.to be flooding B.being flooded C.being flooding [答案]B 20.No matter_________it may lead to， they always pursue the profit maximization. A.where B.what C.how [答案]B 三、阅读理解(每小题4分，共40分) 21-25题：阅读对话，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

Bob：We＇ve undertaken so many changes over the past few months.I＇d like to know how things are shaping up. John：There have certainly been some challenges， but I＇d say we＇re on track to hit our targets for the year＇s end. Bob：Where do you think our greatest advantage lies in our competition? John：We＇re taking advantage of the economies of scale.We＇ve been able to reduce our price point， which gives us the advantage over the competition in pricing. Bob：Ournewsupplychainhasreallybeenpushedbythemanagement.We＇re also thinking about expanding this strategy to other segments of the market. John：It＇s been tough on our competition， they just can＇t keep up.Not only that， but our uniqueness(独一无二性) is finally being perceived by a wider audience. Bob：Our breadth really can＇t be beat.Marketing’s also been doing excellent job on getting that message out. John：Our sportswear line combines durability(耐久性)， uniqueness and comfort-at an incredibly affordable price.Can＇t beat that! Bob：We＇re also taking advantage of social media， such as the Facebook， Twitter and other social networking tools to get the message out.It＇s a new territory(领域) ，but we need to continue to hone that message. John：Social media is an entirely new game.Marketing’s brought in some consulting specialists to help us take advantage of these new technologies. 21.How is the company doing currently? A.Rather badly. B.Rather well. C.Moderately well. [答案]B 22.Where does the greatest advantage lie in their competition? A.New marketing schemes. B.Wide range of activities. C.Economies of scale. [答案]C 23.What quality of the company is being perceived by a wider audience? A.The company＇s quality. B.The company＇s growth. C.The company’s uniqueness. [答案]C 24.What tool is the marketing department using to get their message out? A.Social media. B.Sportswear. C.Marketing chain. [答案]A 25.What steps has the marketing department taken to improve their understanding of social media? A.It has created a new job for social media. B.It has consulted some consultants. C.It has ignored social media. [答案]B 26-30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

Far East：Logistical Solution June 1， 2016 Dear Mr.Anderson， We appreciate very much the cooperation you have always extended to us.I provide more information below about our company and the services we offer for your reference. Far East is a specialist logistics service provider.We operate in sectors of commerce and industry where flexible solutions are required. We＇re flexible adaptable and innovative.Everything we do is about your business.We will tailor our services to your exact needs， or provide a unique solution. An example of a recent action was the delivery of sandbags to Rowlands Castle this week.Our customer urgently required the delivery due to the local flooding. Also，the customer worked nights， so we had to make the delivery fit with her work schedule.To make it more manageable， we divided the sandbags on to two pallets. On arrival， our staff parked in one foot deep water and assisted the customer with placing the sandbags so that they stopped her property from being flooded.Needless to say，our customer was very happy with the quality of service. The fact is that we care about our customers and we are passionate about cur services.Thank you for your attention. Yours sincerely， Lin Hanxue(Ms.) Logistics Officer 26.Lin Hanxue thanks Mr.Anderson_________. A.for his kindness B.to get more help C.for their joint work [答案]C 27.Far East is a specialist logistics service provider which_________. A.works at night B.is flexible， adaptable and innovative C.provides information [答案]B 28.The customer urgently asked them to deliver the sandbags_________. A.because they care about the customer＇s business B.because they can split down the sandbags into two pallets C.to stop her property from being flooded [答案]C 29.They divided the sandbags on to two pallets_________. A.to make the delivery fit with the requirements B.because they are too heavy C.to make it easy to handle [答案]C 30.The main purpose of the letter is to show that_________. A.Far East cares about their customers and they are passionate about their service B.their customers are very happy with the quality of service C.an example of their latest actions [答案]A 四、翻译(每小题4分，共20分) 31-35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。

31. You no longer need to spend much time lining up at a bank to do your transactions. A.你不必花许多时间在银行交易，排队等待。

B.你绝不需要花大量时间在银行排队办你的业务。

C.你再也不需要花很多时间在银行排队进行交易。

[答案]C 32.Our advertising agency will just have to come up with a theme for the advertisement by tomorrow. A.明天之前我们广告公司将会索取广告的主题。

B.明天之前我们广告公司将会推出广告的主题。

C.明天之前我们广告公司将会收到广告的主题。

[答案]B 33.In order to succeed in business， the following two principles of marketing should be kept in mind. A.为了在商业上取得成功，以下两条营销原则应该牢记在心。

B.企业若想取得盈利，就必须牢记以下营销原则。

C.为了取得商业成功，两条市场原则应当被置于脑海中。

[答案]A 34.There-inspection should be completed within a month of the arrival of the goods. A.对货物的重新检查应在到货后一个月内完成。

B.应在一月内到货并完成对货物的重新检查。

C.应在完成对货物的重新检查后一个月内到货。

[答案]A 35.There is a difference of 5 million dollars between this year’s sales and last year’s. A.这里有今年和去年5百万美元的销售额差价。

B.今年和去年的销售额有5百万美元的不同。

C.今年和去年的销售额相差5百万美元。

[答案]C