体验商务英语3教案,Unit,2,2nd

　一、教案头

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　授课日期：

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　 日 本次课标题：Unit 2 Brand

　 ( Langauge review & Discussion & Skills )

　教

　 学

　目

　标 能力（技能）目标 知识目标 1. Distinguish different uses of past simple and present perfect 2. Compare three methods of promotions 3. Use skills to have a discussion of sales 1. Differences between past simple and present perfect 2. Three methods of promoting in different companies 3. Skills in taking part in meeting 能

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　1. Greet Ss and introduce the assignments of these two periods. 2. Language review: Past simple and present perfect. 3. Discussion: Three promotions. 4. Skills: Taking part in meetings. 参考资料 Teacher’s Resource Book （高等教育出版社）

　二、教学设计

　步

　 骤 教 学 内 容 教学方法 Activities ( 学生活动)

　Time ( 时间) 告知

　 (教学内容、目的）

　 1. Language review: Past simple and present perfect 2. Discussion: Three promotions 3.

　Skills: Taking part in meetings

　讲授

　2m 引入

　 （任务项目）

　 Lead-in: Ask Ss to translate the following terms. 1) classic brand 2) brand awareness 3) brand image 4) luxury brand

　提问

　Ss answer the quesitons individually. 5m 操练

　（掌握初步或基本能力）

　 Language review: Past simple and present perfect Exercises revise and practise the tense rules and uses, and a final role play provides fluency practice and the opportunity to recycle what Ss have learned in the unit.

　 讲授 Ss finish the exercises.

　 20m 深化

　 （加深对基本能力的体会）

　 Discussion: Three promotions This discussion provides fluency practice and a change of pace.

　 分 析与 讨论 Ss take parit in the discussion.

　25m 归纳

　（知识和能力）

　 1. We use the present perfect to connect the present to the past. 2. We use the past simple to talk about a finished action at a definite time in the past. 归纳 Ss note down the key points. 3m 训练

　 ( 巩固

　 拓展

　 检验)

　 Skills: Taking part in meetings Ss build up a profile of a company, speculate about what may be causing it to lose sales and brainstorm possible solutions.

　分析与引导 Ss learn the problems and role play.

　30m

　总结

　1. Uses between past simple and present perfect. 2. Useful language associated with taking part in meeting.

　归纳讲述 Ss review what they have learnt. If necessary, they ask questions. 3m 作业

　Ask Ss to preview next part: case study.

　 2m 后记

　 Period Ⅱ: Langauge review & Discussion & Skills

　Steps （步骤）

　Methods & Tasks （方法、任务）

　Introduction 1.

　Language review: Past simple and present perfect 2.

　Discussion: Three promotions 3.

　Skills: Taking part in meetings Step One Lead-in: Ask Ss to translate the following terms. 1) classic brand 2) brand awareness 3) brand image luxury brand Step Two Language review: Past simple and present perfect Part A 1) Tell Ss they are going to study the simple past and present perfect and ask Ss if they can give you an example of each. 2) Give Ss a few minutes to read through and complete the language check box individually, asking for help if they need it. 3) Check answers with the whole class (present perfect, past simple). You could also draw their attention to the Course Book Grammar reference, page134. 4) Ask Ss to work through the exercise indivdually, then check their answers with a partner as they finish it. 5) Monitor the checking phase closely. 6) Finally, go through the answers with the whole class. 1.launched

　2.increased

　3.have fallen 4.have copied

　5.has become

　6.organise

　7.have found

　8.have seized

　9.contacted

　10.informed

　11.have had

　12.have lost

　Step Three Discussion: Three promotions 1) Divide the class into three groups: McDonald’s, Pepsi and the lrish Tourist Board. 2) Ss in each group read one of the class, checking vocabulary in their dictionries, with each other or with you. 3) Redivide the class into groups of three, with one member from each of ther original

　group (McDonald’s, Pepsi and the lrish Tourist Board.) in each new group. If the number of Ss in the class does not divide by three, some Ss may have to double up. 4) Ss read the remaining two cases. 5) Ss go through the discussion questions together. Each S help the other group members with vocabulary in the case he/she originally read, if necessary. Allow about ten minutes. Step Four Skills: Taking part in meetings

　PartA

　1) Divide the class into small groups in five. 2) Set up the basic situation: Ss work for a marketing agency representing a well-known chain of bookshops. 3) Appoint or ask Ss to appoint a secretary in each grroup. 4) Ask Ss to go through the questionnaire, inventing answers to the questions to build up a client profile. 5) Take in the completed sheets and redistribute them so that each group has a profile built up by one of the other groups. Part B 1) Tell Ss that their client’s sales are falling rapidly. 2) Point out the Useful language box and tell them they may wish to use the language listed in it. Allow 10-minute or so. 3) Ask a representative from each group to give a two-minute presentation of their client profile. Conclusion

　1. Uses between past simple and present perfect. 2. Useful language associated with taking part in meeting. Homework Ask Ss to preview next part: case study. postscript