Wechat Business演讲稿

　 Nationwide Entrepreneurial Era

　----WeChat Business

　 Learned from the last presentor, now we have known that WeChat business is a new E-Commerce model and serves as a platform for companies and individuals to run business.

　 So for business starters who want to start a business on WeChat, it is the first thing to know about the features of this type of business model.

　Features

　--For B2C Sales

　1. One more opportunity to access potential customers

　As you can see from the graph, the number of WeChat monthly active users keeps growing since it was released in 2011 and has reached 697 million by the end of 2015, becoming the most used mobile application in Asia, as reported by Xinhua News Agency. Well, for businesses, this large number of users means a large possibility to reach out to more potential customers on WeChat.

　2. An easier way for marketing

　 For businesses, WeChat is a new marketing platform which provides them with an easy way to broadcast promotions and engage their followers. Usually, they do this by encouraging the potential followers to scan their QR code with gifts or discounts. Typical marketing strategies, like distributing lucky money, issuing e-coupons, offering incentives for sharing business information in WeChat Moments are popular ways for businesses to interact with customers and to maintain customer loyalty.

　3. An effective O2O tool

　 For traditional businesses, such as hotels, whose products or services cannot be packed up and shipped to consumers, WeChat can serve as an effective online to offline tool to help them take advantage of the Internet. Another good example is, Zaocanjia -- a deliver to home breakfast service available through WeChat. The team make and deliver breakfast every morning to subscribers of its WeChat subscription account. By this way, the business can find and attract Net users and bring them offline through WeChat.

　--For C2C Sales

　 WeChat also has some obvious advantages to start a private business.

　Low Start-up Cost

　 It’s much easier to open a storefront on WeChat, since you can simply start your business via your smart phone in just a few seconds, most importantly, it’s free of charge at present! So for people who don’t have much money but have plenty of time and want to earn some extra money, such as housewives, white-collar workers and college students like us. WeChat is the very platform we need.

　Word of mouth

　 People on WeChat prefer to do business with friends, or friends of friends whom they can trust, since recommendation from a friend is much more trustworthy and appealing than TV commercials. Personally, I would like to buy products recommended by my friends or share good products with my real-life experiences. WeChat Business, however, is just based on this traditional means of “word of mouth”. So with the help of friend circle, WeChat shop owners or retailers can easily spread their business.

　3. No inventory needed

　 One of the most popular form of individual businesses on WeChat is overseas purchasing. Unlike the buyer’s agents on Taobao, who claim they are selling western products, but usually aren’t, the overseas purchasers in friends circle are more reliable that you know they are physically abroad. They can help you get overseas products that are not available in China and make a business out of it. And the best part about doing this kind of business is that you don’t need to purchase inventory in advance. Customers pre-order and then you purchase for them. So there is no need for investment and inventory.

　 Given the above features and advantages, we should have good reasons to start a business on WeChat. However, some of you may still have different opinions as those college students do in this video that I cut from a campus news report.

　---Video: from the video, we can see that WeChat business still has long way to go and problems need to be recognized and solved for its further development.

　Problems & Countermeasures

　Worrying Product Quality---Quality Control

　 People complain about the numerous advertisements in their friend circles and they are rarely willing to buy from a WeChat retailer. Their concern of quality is one of the biggest reason for holding them back. So WeChat sellers should have a strict quality control over the products they are selling. Anyway, they are selling not only products but also their own credibility. As long as they provide quality products and good service to their customers, their reputation will spread across the social network and their business is bound to soar.

　Unethical Business Behaviors--Personal Conscience & integrated management

　 As it is exposed on some news, many WeChat retailers are found to sell fake, substandard or even harmful products in order to make quick money. What’s worse, some WeChat business owners even defraud consumers. As a result, trust issues occur. Although in response, China’s State Council has drawn up laws to regulate the development of e-commerce and hopefully, officials will enhance management on illegal activities to protect consumers' rights, the WeChat sellers’ business conscience is what makes things different.

　 It is understandable that WeChat business are facing problems as it is still in its infancy. But we should not lose faith in this new business model which is not likely to replace Taobao right now, but it will become a necessary supplement. Whether you like it or not, the era of WeChat Business has already come. To see what the future holds for WeChat Business, let’s welcome my teammate Amber to give more information.

　Questions & Answers

　1. Why WeChat when we already have Taobao?

　The Previously, Taobao was the primary choice for barehanded private business owners to make a fortune. In 2014, as Internet users were opting to go online with mobile devices rather than PCs, online shop owners on Taobao had quite a tough time as their shops’ traffic reached a halt. At the same time, however, WeChat Business boomed.According to Analysys International, there are already over 10 million WeChat shop owners in China and the total sales volume on WeChat in 2014 registered 150 billion RMB.

　2. What are some examples of businesses using WeChat for O2O?

　 The hotel chain 7-day Inn connects WeChat public account with its membership management system. In six months, it has attracted 1.35 million members. It receives more than 5,000 reservations from WeChat, and more than 70 percent of them are second-time customers. SF Express' WeChat account allows customers to fill out addresses for packages to be delivered and place orders. It plans to start WeChat payment in June. Lenovo uses the app to manage customers and send out notifications about products and promotions. It also allows customers to browse for goods at physical stores and pay later with WeChat