2018年1月3936国开电大商务英语2期末考试试题及答案

2018年1月3936国开电大商务英语2期末考试试题及答案 一、交际用语(每小题2分，共10分) 1-5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。

1.―___________________ ―We would like to get in with the fall publication， if possible. A.What product are we talking about? B.Which edition would you like your advertisement to appear in? C.How much do you plan to spend on advertisement? [答案]B 2.―Your bank is huge!It must have many departments. ―___________________ A.It’s true.Our bank consists of many departments. B.Thank you， our bank is a small one. C.You are kidding!Our bank is a small one. [答案]A 3.―___________________ ―It will take at least three weeks. A.When will you finish our TV commercial? B.How long did you finish our TV commercial? C.How soon will you finish our TV commercial? [答案]C 4.―You want to know about the value added tax， don＇t you? ―___________________ A.Yes， you need to introduce it for me. B.Yes， I must know everything about it. C.Yes， could you give me a brief overview of it? [答案]C 5.―So could you make an exception and accept D/P? ―___________________ A.I shall tell you frankly it would drastically increase our risk. B.Thanks， we are inclined to accept your price. C.Yes， we have already tried our best. [答案]A 二、选择填空(每小题2分，共30分) 6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上。

6.We are full of confidence_________the Chinese market. A.in B.on C.with [答案]A 7.Who_________the inspection certificate? A.publishes B.issues C.suggests [答案]B 8.Our current agent agreements are_________regions. A.broken in B.broken up with C.broken into [答案]C 9.Remember we want to create a forward-looking image increase the awareness of our brand. A.as well as B.instead of C.apart from [答案]A 10._________，our customer was very happy with the quality of service. A.Regardless of it B.Helpless to do C.Needless to say [答案]C 11.The digital image processing of this copier is a prime reason you can_________it. A.deal with B.count on C.give up [答案]B 12.A successful program also tells the consumer how the product is better than similar offerings by_________. A.managers B.partners C.competitors [答案]C 13.Corporate advertising is not_________concerned with increasing the sales of a particular product or service. A.professionally B.directly C.completely [答案]B 14.Well， I will get the market survey_________with my colleagues. A.started B.start C.to be started [答案]A 15.The sandbags stopped her property from_________. A.to be flooding B.being flooding C.being flooded [答案]C 16.A situation analysis can help define the problem and make clear what additional information_________. A.is needed B.needed C.needs [答案]A 17.ATMs have become very useful_________they allow you to check balances， make deposit， withdraw funds and transfer money. A.which B.because C.then [答案]B 18.Our bank consists of many departments， each of_________is responsible for a particular area of business. A.what B.that C.which [答案]C 19._________more manageable， we divided the sandbags on to two pallets(平板车) . A.To make it B.Making it C.Make it [答案]A 20.One major benefit of online advertising is the immediate spread of information _________by geography or time. A.that limits B.that is not limited C.which is limited [答案]B 三、阅读理解(每小题4分，共40分) 21-25题：根据短文内容判断给出的语句是否正确，正确的写“T“，错误的写“F“，并将答案写在答题纸上。

Product advertising is an important part of marketing.It aims at increasing sales by making a product or service known to a wider audience， and by emphasizing its positive qualities.A company can advertise in various ways， depending on how much it wishes to spend.There are different media for advertising including television， radio， newspapers，magazines， the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product， how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service， but more with the brand image and reputation a company wants to present to the general public or within an industry.Corporate advertising comes in three different types：image advertising， opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors. 21.Generally， an advertising agency is responsible for designing and organizing a product＇s advertisement.[答案]T 22.It is not necessary to consider the budget of an advertisement in choosing a media for advertising.[答案]F 23.There are only three types of media used in advertising.[答案]F 24.Product advertising is different from corporate advertising.[答案]T 25.This passage is mainly about the history of advertising.[答案]F 26-30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

Roles and Functions of Banks The roles and functions of banks have changed over the years.Today the services that a bank offers depend on the type of bank and the country.Many of the larger banks may deal in financial instruments such as share certificates， certificates of deposit， and bills of exchange.A financial instrument is a legal document.It shows that money has been lent or borrowed， invested or passed from one account to another. Some banks also offer online banking and insurance to their customers.However， one of the basic functions of a bank is to provide services related to the storing and management of money.These services include accepting deposits， making loans， paying or charging interest，transferring and investing money， providing ATM networks and soon.Nowadays， online banking allows us to have more choices and services， including opening accounts，transferring money between accounts， paying bills and even getting loans. 26.Different types of bank may offer_________. A.different functions B.different services C.different roles [答案]B 27._________banks may provide services about financial instruments. A.Smaller B.Medium C.Larger [答案]C 28.A financial instrument proves that_________is transferred from one account to another in a certain way. A.money B.a service C.a legal document [答案]A 29._________is one of the basic functions of a bank. A.Insurance B.Offering bills of exchange C.Storing and management of money [答案]C 30._________provides more choices and services. A.ATM network B.Online banking C.An financial instrument [答案]B 四、翻译(每小题4分，共20分) 31-35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。

31.A good advertising program tells potential customers the benefits derived from the use of pro duets. A.一个好的广告方案告诉潜在的客户如何使用产品。

B.一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。

C.一个好的广告方案将自己使用产品的受益告诉了潜在的客户。

[答案]B 32.There-inspection should be completed within a month of the arrival of the goods. A.对货物的重新检查应在到货一个月内完成。

B.应在一月内到货并完成对货物的重新检查。

C.应在完成对货物的重新检查后一个月内到货。

[答案]A 33.In short， paying taxis our responsibility to society. A.总之，我们必须给社会上税。

B.总之，纳税的意思就是社会责任。

C.总之，纳税是我们对社会的责任。

[答案]C 34.Many people know the importance of business ethics， but still some people don＇t keep to it. A.许多人知道商业道德很重要，但仍有一些人避而不谈它。

B.许多人知道商业道德的意义，但仍有一些人不理会它。

C.许多人知道商业道德的重要性，但仍有一些人不遵守它。

[答案]C 35.I provide more information below about our company and the services we offer for your reference. A.下面我提供更多的信息，是关于我们公司和我们为您提供的服务。

B.下面我列举更多关于我们公司的信息和我们提供的服务，供您参考。

C.我提供更多关于我们下面公司的信息及服务供您参考。

[答案]B